Recognize - Question - Optimize

I am a designer, product developer, inventor and innovator, driven by technical fascination and social empathy. You will meet a competent and experienced consultant and manager for accessible products as well as implementing inclusion in the business and public sector.

As an inclusion consultant, I support you in planning and development as well as in the examination of accessible exhibitions or products, buildings or events. In addition, I am an expert and visionary in technologies and strategies for blind people and an advocate of inclusion.

For more than 20 years I have worked in advertising agencies, internet startups and non-profit organizations as a manager, founder or CEO. My work is based on proven know-how in digital media and in the areas of product development, corporate design and marketing. Communication is my passion.

Typical tasks

  • Management, optimization and quality assurance of structures, products – in established companies or start-ups.
  • Planning, development, design, testing and implementation of accessible products, packaging, buildings or events.
  • Creating disruptive innovations – with empathy and methods of design thinking. In real products, digital products or processes.


Steffen Zimmermann

What you get

  • Ability to manage complex tasks.
  • High quality awareness, overview and detail view.
  • High social competence, coachig of staff and management.
  • Ability to work independently, leadership skills, very good communication skills.
  • Integrated thinking: technology, usability, branding and corporate design.
  • Ability of new ways of thinking, approaches and perspectives (Design Thinking). Ability of disruptive innovation.
  • Experience in restructuring and process optimization, especially in growing companies / departments.
  • Strong affinity for socio-technological trends and technologies.
  • 8 Years of experience with agile processes (SCRUM and KANBAN).


  • Active in Leadership Berlin – Network of Responsibility
  • Co-initiator of the multimedia association interface!berlin e.V., President and speaker from 2002-2004.
  • Good knowledge of Berlin’s creative, design, media and IT industries.

Social Commitment

Founder of Anderes Sehen e.V. President and speaker of the nonprofit organization since 2011.

Language Skills

  • German : mother tongue
  • English : fluent
  • French : basic knowledge
  • Italian : basic knowledge


Visual Communication Graduated Diploma Designer (1,0) at the University of the Arts Berlin (UdK)

Methods and Tools

I enjoy working in agile processes and companies. Therefore I support the use of SCRUM, KANBAN and Design Thinking.

Further Qualification

  • Change Management: Leadership in Change Processes
  • Communication Training: Collegial Counseling
  • Communication Training: Staff Conversations
  • Moderation
  • VoiceOver, Braille


Develop and optimize companies, inclusive projects and products

Whether it is a development in a classic iterative process or in a modern design thinking process in order to reach disruptive innovation – my experience as a creative idea giver, conscientious product manager, critical quality assurance and prudent usability optimizer are the best basis for an agile development of successful inclusive products and disruptive innovation.

Consulting businesses, departments and products on their way to inklusion

My experience in management and in projects from one to 60 employees as well as responsibility of budgets from “it shouldn’t cost anything” up to several million euros can’t be replaced. Regardless of whether conventional or new pathways are taken, whether it is a gut decision or a brain decision – as a leader, good team player and motivator I urge and I support the competence and performance of my colleagues.


Representative, Speaker and Lecturer


  • 2011 and ongoing:    President and representative of the non-profit organization “Anderes Sehen e.V.”


  • 1998–2000:   Lectureship for „Online-Media – Concept and Design“ LetteVerein Berlin, faculty for design
  • 1993–1998:   Lectureship „design for on- and offline media“, University of the Arts Berlin
  • 1992:   Lectureship „conceptual design“, University of the Arts Berlin

Seminars / Seminar rows

  • 1997 to 2000: bbw Bildungswerk der Wirtschaft
  • 1997 to 2000: L4 Berufsfachschule, department of media design
  • 1997 to 1998: Forum Berufsbildung

Lectures / Presentations

  • 2017: Humboldt-University Berlin: Guest lecture “Inklusion als Motor des Wandels”
  • 2014: Mercedes-Benz Bank: Presentation “Förderung blinder Kinder”
  • 2013: SAMS-Award: Presentation “Förderung blinder Kinder”
  • 1998: FU, Freie Universitaet Berlin: Guest lecture “The Internet”
  • 1997: TU, Technische Universitaet Berlin: Presentations “The Internet”


  • 2016: PSD Zukunftspreis
  • 2014: Excellent site in Germany the “Land of Ideas”
  • 2013: German Prize for Civic Engagement (finalist) and Audience Award
  • 1998: “One of the most beautiful books” of Germany


(Incomplete selection)

2007 to today

Consultant in accessible product development. Consultant for inclusive projects.

Transformation and Innovation Manager

In addition to human rights requirements, accessible places, technologies and products are also an economic requirement.  Inclusive design and communication are increasingly becoming an attitude in CSR and a commitment. Together with my team, I work as a service provider for companies, museums, institutions and public sector clients who are now on their way. Founder of the initiative #goinclusive

Anderes Sehen e.V. (Non Profit Organisation) 2011 until today. Founder and president (spokesman and representative). Strategy, marketing and product development.

mybet Group: 2015 to 2017. As Head of Product Communication responsible for all visual and verbal/written language. 2010 to 2015. As Platform Manager responsible for  product development, usability manager, design, quality assurance 2007 to 2010. As Chief Product Manager resp. for quality assurance, moderation, coaching

2002 to 2007


Highlights: SWS Service/Fluxx AG  Consulting in structural optimization, process optimization, moderation, coaching. AM | Corporate & Creative Recruiting and consulting in the selection of subcontractors. Pixelpark concepts. Menschen bei Maischberger IT consulting. Anschutz Entertainment Group Creative and Communications Strategic Consulting. Selection of project partners. Project management and design: bbw Bildungswerk der Wirtschaft Design Projects. DKB Deutsche Kreditbank Project management of DKB “Cash” campaign. Binz + Herbertz Werbeagentur Corporate WebSite. ABC Privatkundenbank Full service of offline activities. Project management and creative direction. West LB Luxembourg Full service on online activities. Planning, monitoring and implementation.

1996 to 2002

moloko GmbH Corporate Communication Position: Creative Director, Managing Partner. 13 employees. Responsibilities: management, budget, consulting, design, creation, marketing. Online and Offline.

Highlights: Meier’s Weltreisen (Rewe / LTU) Creative Direction for redesign of the brand, brand management and corporate design, redesign and relaunch. Hapag Lloyd Business Travel B2B WebSite. Verlagsgruppe Handelsblatt Corporate WebSite. Viag interkom Interactive features for a trade show. ECE Projektmanagement Design and implementation of sales brochures.

1990 to 1996

zink mediendesign GbR 1994 to 1996. Position: Creative Director, Managing Partner. 7 employees. Responsibilities: management of the design office, budget supervision, conception, creation. Online and Offline. Clients: Akademie der Künste Berlin, Berliner Festspiele, Berliner Kammeroper, MetaDesign and Metalog 1993/94. Position: Designer. Responsibilities: Project management and creation. Clients: BVG (BVG), Neue Zeit (Berlin daily newspaper). Euro RSCG Schäfer Bellot Berlin 1990/91. Position: Designer. Responsibilities: Project management and creation. Clients: SPD (full budget for the election campaign for the 5 new federal states)